HARD ROCK BREAKS GROUND IN MYRTLE BEACH
April 11, 2007
World’s First Rock ‘n’ Roll Theme Park Set to Open in Spring 2008

 
Official Groundbreaking Ceremony (L-R): Mark Sanford, South Carolina Governor; Oliver Munday, Vice President Hard Rock International; Steve Goodwin, CEP Hard Rock Park Global Management LLC (right), during a special ceremony today in front of Mount Rock-More.
Hard Rock Park, the world’s first rock ‘n’ roll theme park, has broken ground in Myrtle Beach. Slated to open next spring, the park is the single largest tourism investment in South Carolina’s history.

Hard Rock Park will be an approximately 140-acre theme park boasting more than 40 attractions for rockers of all ages, including two roller coasters, shows, children’s play areas, restaurants, cafes and retail stores, a multi-purpose live music amphitheatre, and ultra-modern sound system specifically developed for the project.

Six distinct “rock environs” celebrating rock’s culture, lifestyle, legends and irreverence will comprise the park:

• All Access Entry Plaza, a shopping venue and public space designed in a blend of mission and warehouse styles;
• Rock & Roll Heaven, a behind-the-music venue where visitors can explore the influences of music stars;
• British Invasion, a celebration rock 'n' roll, English-style;
• Lost in the '70s, a large, indoor mall highlighting the punk, disco and glam music styles;
• Born in the USA, a salute the birthplace and "melting pot" of rock; and
• Cool Country, a celebration of country music.

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